AI agents for agencies

Which tool to automate Instagram and Facebook comment and DM replies depends on what the replies are. What Meta allows, what to check, and how to test tools

AI tools for social media engagement do four jobs: answering, analysing, moderating and suggesting replies. Which tools do each, and how to pick

Four myths keep agencies answering Instagram DMs by hand: that customers hate automation, that it's all-or-nothing, that setup takes weeks, and that it gets

AI comment and DM automation grows through seven stages, from keyword triggers to agents that hand hard conversations to a person. What each stage fixes

AI won't replace a social media manager, but it does take over parts of the job. Which tasks to give AI, which to keep with a person, and how the role changes

Past chats teach an AI agent how your team actually answers. What to include, what to leave out, how to turn history into answers a person checks, and how

How an AI agent learns a brand's voice from the replies your team approves and edits, how to edit so it learns the right thing, and how to tell it is improving.

Human-in-the-loop AI drafts each comment and DM reply, and a person approves it before it sends. How to set it up per client, review fast, and know when to let

Test an AI agent on your client's real past conversations, not invented ones. What to put in the test set, how to grade it, and when it is ready to go live.

Never put an AI chat key inside a mobile app: anyone can pull it out of the bundle. Keep the secret on your server, hand the app a short-lived session token,

A step-by-step playbook for agencies: connect, train and brief an agent for Arabic Instagram DM replies and comment-to-DM, dialects and spelling variants

A step-by-step walkthrough for agencies: connect a client's WhatsApp, train a Sorani agent, rehearse it on past chats, and launch with approval on.

How agencies set up comment moderation for every client: a policy template, hide-vs-reply rules, approval settings and the mistakes that cost clients.

Why an AI agent should wait a few seconds before answering a DM: people send messages in bursts. How a reply delay works, how long to set it per channel,

When an AI agent should hand a conversation to a person: upset customers, questions it can't answer, sensitive topics and big buyers. How to set the rules

Three ways to answer a client's comments and DMs when your team is offline: a rota, scheduled checks or an AI agent. What each costs, what goes wrong, and how

How to automate 'where is my order' replies in Instagram and Facebook DMs, which tools can see order data, and how to turn a DM into an order without retyping