Maxbound vs Gorgias.

A Shopify helpdesk built around the order, beside AI agents built around comments and leads.

The short answer

Gorgias is a Shopify-first helpdesk whose AI Agent refunds, cancels and edits orders, billed per ticket plus each AI resolution. Maxbound is the AI operating system for agencies, with agents answering comments, DMs, WhatsApp and web chat per client. Pick Gorgias for Shopify order support, and Maxbound for comments and leads across clients.

Checked 23 October 2026 from public information. See where they differ

Pictured: a question before a purchase, answered and saved as a lead, with example data.

Side by side

Where they differ. Including what we don’t do.

Of these 7, Gorgias is stronger on 3, Maxbound on 3 and 1 depends on the work.

Question Gorgias Maxbound
Shopify order actions Stronger hereDeep, on Shopify only.Refund, cancel, edit or duplicate orders and change addresses from the ticket, by hand or AI. Not supported.Agents hand order requests to a person, with the full conversation history.
Comments on posts, ads Tickets for your team, not AI.Your team answers, hides or moves ad and post comments to DM. Stronger hereAgents answer and moderate them.They move buyers to DM and hide spam, abuse and competitor links, logging a reason.
Support channels Stronger hereWider than Maxbound.Email, chat, help centre, Instagram, Facebook, WhatsApp, TikTok Shop, plus paid SMS and phone add-ons. No email, SMS or phone.WhatsApp, Instagram, Facebook Messenger and comments, website chat and in-app chat.
Helpdesk tools Stronger hereA full helpdesk.Views, rules, macros, response-time targets, satisfaction surveys, help centre, phone menus and support reporting. No ticketing or response-time targets.A built-in CRM and analytics per client and channel, covering reply times, leads and topics.
Leads and follow-ups Sells in chat and DMs.Product picks, add-to-cart, discounts and revenue influenced reporting, on Pro and above. Stronger hereQualifies leads into a built-in CRM.Follows up until a booking or a no, and answers broadcast replies.
Running many clients Unlimited brands, one shared plan.Per-brand views, rules and macros, and agencies join as referral partners. Stronger hereA workspace per client.Clonable for the next client, priced per workspace, with every feature in each.
What you pay forDepends on the work Tickets, plus each AI resolution.Starter $10 for 50, Pro $360 for 2,000, then $0.85 to $1.00 per resolution. Per workspace, 100 AI credits each.$30 each a month for 1 to 3, down to $8 for 20 to 50.

Gorgias is a trademark of its owner. Compared as of 23 October 2026 from public information; it describes product shape, not quality. Work at Gorgias and see something wrong? Tell us and we'll fix it.

What it costs

Their plans, next to ours. Drag to the size of your agency.

Gorgias

Monthly ticket volume, not seats. Each plan includes tickets, and AI Agent charges per resolved conversation.

  • Starter$10 / moMonthly billing only. 50 tickets a month, 3 seats, $0.40 per extra
  • Basic$60 / mo$50 / mo yearly. 300 tickets a month, $0.40 per extra ticket
  • Pro$360 / mo$300 / mo yearly. 2,000 tickets a month, $0.36 per extra ticket
  • Advanced$900 / mo$750 / mo yearly. 5,000 tickets a month, $0.36 per extra ticket
  • EnterpriseCustomOver 5,000 conversations a month. SAML SSO, audit logs, dedicated CSM

AI Agent costs $0.85 to $1.00 per automated interaction, or $1.50 past the allowance. This is on top of tickets. Voice and SMS cost extra.

No free plan. A 7-day free trial with every feature, and no card needed.

From Gorgias’s pricing page, checked 23 October 2026. Prices change; check theirs before you compare totals.

Maxbound

1–3 $30/mo 4–9 $20/mo 10–19 $14/mo 20–50 $8/mo 50+ Custom Talk to us

$130a month

$26 per client on average

  • Every feature in every workspace
  • 100 AI credits a client, each month
  • 7-day free trial, no free plan
What users say

Gorgias, in its users’ words. From review sites and independent reviewers.

What they praise

  • Order actions inside the ticket

    Reviewers most often praise the Shopify integration. Agents see order history and refund, cancel or edit orders without leaving the ticket.

    Sources: Shopify App Store, Capterra
  • AI Agent clears routine tickets

    Shopify App Store merchants say the AI Agent handles many routine questions. Several report it automating 30 to 50% or more of tickets.

    Source: Shopify App Store
  • Every channel in one inbox

    Merchants describe a central support hub. Email, chat and social messages land in one feed with the customer's order details beside them.

    Sources: Shopify App Store, Capterra
  • Priced by ticket, not seat

    Capterra reviewers like that billing follows tickets, not users. One says nearly everyone in their company could use it freely.

    Source: Capterra

What they complain about

  • AI resolutions are billed twice

    An AI-resolved ticket counts as a ticket and an interaction. Reviewers report surprise overage fees and call Q4 pricing steep.

    Sources: Capterra, Trustpilot
  • Slow support, billing disputes

    Most 2025 to 2026 one-star Trustpilot reviews describe unanswered tickets. Others report charges after access ended, or during what support called the trial.

    Sources: Trustpilot, Shopify App Store, Capterra
  • Helpdesk 2.0 redesign divided users

    Since the May 2026 rebuild, several reviewers call the interface cluttered or buggy. Others mention slow ticket loading at busy times.

    Sources: Trustpilot, Capterra
  • AI and automation need Shopify

    Reviewers on other platforms say they get the helpdesk alone. AI Agent, Flows and order actions skip WooCommerce, BigCommerce and Magento stores.

    Sources: Chatimize, Capterra
Which one

Pick by the work you sell.

Choose Gorgias if you…

  • You run a Shopify store and most questions are about orders: tracking, addresses, cancels, returns.
  • You want AI that refunds, cancels and edits orders across chat, email, SMS and DMs.
  • You need a full in-house helpdesk with rules, response-time targets, satisfaction surveys, phone and SMS.
  • You run several of your own brands and want one helpdesk without per-seat fees.

Choose Maxbound if you…

  • You run social for clients and want a separate workspace for each, priced per workspace.
  • You want ad and post comments answered and moderated, not filed as tickets.
  • You want conversations qualified as CRM leads, with follow-ups ending at a booking or a no.
  • You want to test the agent on replayed real conversations and approve it before going live.
Questions

What people ask. About Gorgias and Maxbound.

Also compared

Should I use Maxbound or Gorgias for my store?

It depends where your questions arrive. Pick Gorgias if most volume is Shopify order questions needing refunds, cancels and edits. Pick Maxbound if it arrives as comments and DMs on your ads and posts, needing answers, moderation and lead capture. Some stores run both.

Does Maxbound integrate with Shopify?

Not for order actions. Maxbound answers from the client's website, files, FAQs and past chats, and captures contacts. It does not refund, edit or cancel orders. For those, the agent hands over to a person with the history.

Does Gorgias's AI Agent answer Instagram and Facebook comments?

No. Comments, including ad comments, arrive as tickets your team answers, hides or moves to DM. Rules can auto-reply to or hide Facebook comments. Its docs say AI Agent only answers DMs on Instagram, Messenger and WhatsApp, not public posts, comments or mentions.

How does Gorgias pricing work?

By monthly ticket volume, not seats. Starter is $10 for 50 tickets, monthly only. Basic is $60 for 300, Pro $360 for 2,000, Advanced $900 for 5,000, less yearly. AI adds $0.85 to $1.00 per interaction, $1.50 past the allowance, and counts as a ticket too.

Can an agency run many clients in Gorgias?

Yes, but on one shared plan. One account holds unlimited brands with their own views, rules and macros. They share one ticket allowance, and its agency offer is a referral programme. Maxbound gives each client a clonable workspace, priced per workspace.

Sources for this comparison (24) · checked 23 October 2026

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