Maxbound vs Gorgias
A helpdesk built around the order, next to an agent built around the conversation.
Gorgias is an e-commerce helpdesk: it ties every conversation to the customer's Shopify order and lets agents refund or edit it in the ticket, billed by ticket volume and seats. Maxbound answers social comments and DMs, WhatsApp and web chat with AI agents and captures leads, billed per agent and message. Gorgias owns post-purchase; Maxbound owns pre-purchase.
Gorgias is a customer support platform built specifically for online stores, with deep Shopify and e-commerce integration so agents can see and act on orders without leaving the conversation.
One message, both products.
Watch the same customer message go through Gorgias and through Maxbound.
In Gorgias
- Becomes a ticket With an owner, a status and an SLA
- Queued to an agent seat Which you pay for by the seat
- Worked through in order A pre-sale question, ticketed
In Maxbound
- The agent answers No ticket, no queue
- Qualifies the buyer Because it was a sales question
Choose Gorgias when
- You run a store and most questions are about an existing order — where is it, can I return it, refund me.
- You need agents to act on the order itself from inside the conversation.
- Post-purchase support is the bulk of the volume.
Choose Maxbound when
- The questions are pre-purchase — price, sizing, availability, "is this in stock" under an ad.
- Instagram and Facebook comments are a major source of them.
- You want those conversations captured and qualified as leads, not filed as tickets.
- You run social for clients rather than support for one store.
Maxbound compared with Gorgias.
Structural differences only — the things that are still true next quarter.
| Gorgias | Maxbound | |
|---|---|---|
| Centre of gravity | The order. | The conversation, most of which happens before there is an order. |
| Shopify and order actions | Deep — refund, edit and cancel from the ticket. | Not supported. |
| Public comments on ads | Secondary. | Primary — answered, moderated and converted to DMs. |
| What you are billed for | Tickets and seats. | Agents and messages handled. |
Gorgias is a trademark of its owner. This comparison describes product shape, not quality, and is written from public information. Prices and plans change — check theirs, and ours.
Same question. Two answers.
The difference in the table above, as it arrives in someone's inbox.
whats the difference between the deluxe and the standard room
What a ticket queue does
Ticket #48210 created · Priority: Normal · Awaiting first response
A pre-sale question, turned into a support ticket.
What a Maxbound agent sends
Deluxe adds a balcony and breakfast for two; both sleep three. Which dates are you looking at?
Answered, then qualified as a lead.
Frequently asked.
Should I use Maxbound or Gorgias for my store?
Gorgias if your volume is post-purchase order questions and you need agents acting on Shopify orders. Maxbound if your volume is pre-purchase questions arriving as comments and DMs on the ads and posts driving the store. Stores running heavy paid social often end up with both.
Does Maxbound integrate with Shopify?
Not for order actions. Maxbound answers from your business knowledge and captures contacts; it does not process refunds or edit orders.
The capabilities behind the comparison.
Comment → DM → CRM
Public comments → private DMs → saved contacts, automatically.
See how it worksAI Agents
Agents that reply, qualify and follow up — in your brand voice, 24/7.
See how it worksLead Qualification
Spot your real buyers automatically.
See how it works
Try Maxbound against Gorgias on your own inbox.
Connect one channel, train an agent on your business and watch what it answers. Backed by a 30-day money-back guarantee.