Maxbound vs Agorapulse.

A social inbox your team works through, or an AI agent per client that answers it.

The short answer

Agorapulse is a per-user social media suite for publishing to ten networks, a unified inbox, listening and white-label reports. Maxbound is the AI operating system for agencies, where an approved agent per client answers Instagram, Facebook, WhatsApp and website chat. Pick Agorapulse for running a multi-network queue, and Maxbound for having it answered.

Checked 23 October 2026 from public information. See where they differ

Pictured: a late-night Instagram DM in Maxbound, with example data.

Side by side

Where they differ. Including what we don’t do.

Of these 7, Agorapulse is stronger on 2, Maxbound on 2 and 3 depend on the work.

Question Agorapulse Maxbound
How messages get answered A person writes every reply.Saved replies start on Advanced, and Custom adds AI-suggested DM replies they review. Stronger hereAn AI agent answers.It uses that client's website, files and past chats, and passes harder ones to a person.
ModerationDepends on the work Your rules, one per profile below Custom.They match keywords, links, language or item type, and cover paid-ad comments from Professional. The agent judges each comment.It hides spam, abuse and competitor links, logs why, and every hide can be undone.
Channels it answersDepends on the work No WhatsApp or website chat.Facebook, Instagram, LinkedIn, Threads, TikTok and YouTube comments, X as a paid add-on, and Google reviews. WhatsApp, Instagram, Facebook and chat.Covers Messenger, comments, website and in-app chat, but not LinkedIn, X, TikTok or YouTube.
Publishing Stronger hereTen networks.These include LinkedIn, X as a paid add-on, Threads, Pinterest, Bluesky and Google Business Profile. Four networks only.Instagram, Facebook, TikTok and YouTube.
Listening and client reports Stronger hereListening and white-label reports, yes.It covers Reddit, news and forums, competitor benchmarking, and ROI and ads reporting from Advanced. No listening or white-label reports.It has analytics per client and channel: reply times, leads and what people asked about.
Leads and follow-up No follow-ups or broadcasts.Contact notes and history, with HubSpot and Salesforce sync on Custom only. Stronger hereBuilt-in CRM with follow-ups.The agent qualifies leads, follows up until a booking or a no, and answers broadcast replies.
What you pay forDepends on the work Per user, with 10 profiles included.It costs $79 to $149 a month billed annually, extra profiles $10–15, X add-on $29–69. Per client workspace, every feature included.It costs $30, falling to $8 as you add clients, with 100 AI credits each.

Agorapulse is a trademark of its owner. Compared as of 23 October 2026 from public information; it describes product shape, not quality. Work at Agorapulse and see something wrong? Tell us and we'll fix it.

What it costs

Their plans, next to ours. Drag to the size of your agency.

Agorapulse

Per user a month. Every published plan includes 10 profiles for the team. Extra profiles and X accounts cost more.

  • Standard$79 / user / moAnnual, or $99 monthly. No assignment, saved replies or ad comments
  • Professional$119 / user / moAnnual, or $149 monthly. Assignment and ad comments. No saved replies
  • Advanced$149 / user / moAnnual, or $199 monthly. Adds saved replies, labels, shared calendars
  • CustomQuote onlyUnlimited profiles and moderation rules, plus AI reply suggestions

No paid AI add-on. Extra profiles cost $10–15 each monthly. X profiles need a $29 or $69 monthly add-on each. Listening is priced on request.

No free plan since 6 July 2026. 30-day free trial, no card needed.

From Agorapulse’s pricing page, checked 23 October 2026. Prices change; check theirs before you compare totals.

Maxbound

1–3 $30/mo 4–9 $20/mo 10–19 $14/mo 20–50 $8/mo 50+ Custom Talk to us

$130a month

$26 per client on average

  • Every feature in every workspace
  • 100 AI credits a client, each month
  • 7-day free trial, no free plan
What users say

Agorapulse, in its users’ words. From review sites and independent reviewers.

What they praise

  • A social inbox users love

    Reviewers name the inbox as a favourite feature. Comments, mentions and messages sit together, so it is easy to see what needs a reply.

    Sources: G2, Capterra
  • Easy to pick up

    Ease of use is the most common praise on G2, Capterra and Reddit. Users describe the interface as intuitive and quick to learn.

    Sources: G2, Capterra, NapoleonCat
  • Support people rate highly

    G2 reviewers consistently praise the support team as quick, friendly and knowledgeable. Many five-star Trustpilot reviews single out support staff.

    Sources: G2, Trustpilot
  • Client-ready reports

    Reviewers call the reporting a standout. They say custom reports are easy to set up and ready to share with clients.

    Sources: G2, Capterra, NapoleonCat, Trustpilot

What they complain about

  • Per-user pricing adds up

    Each person costs $79 to $199 a month, and price is the top complaint. Five people on Professional is $595 a month, billed annually.

    Sources: SocialPilot, NapoleonCat, Trustpilot
  • Inbox basics sit on higher plans

    Reviewers say basic inbox tools sit behind higher tiers. Saved replies start at Advanced, and some new features need an upgrade.

    Sources: G2, Trustpilot
  • Add-ons stack on top

    Reviewers cite costly add-ons on top of seats. Each X account needs a paid add-on, and extra profiles cost more.

    Sources: G2, NapoleonCat
  • Connection and reporting glitches

    Some reviewers say expired profile connections made scheduled posts fail. They also describe a reporting bug that ran for months while billing continued.

    Sources: Trustpilot, Postplanify
Which one

Pick by the work you sell.

Choose Agorapulse if you…

  • You publish for clients to LinkedIn, X, Threads, Pinterest, Bluesky or Google Business Profile.
  • You need every paid-ad comment from Meta, TikTok and LinkedIn ads in one moderation queue.
  • You sell social listening, competitor benchmarking or white-label ROI reports as part of the retainer.
  • You want your team to write every reply, with approvals on what goes out.

Choose Maxbound if you…

  • You have more messages than billable hours to work the queue.
  • You want replies in seconds at 2am, in the customer's language, not a backlog at 9am.
  • You need client WhatsApp, website chat and in-app chat alongside Instagram and Facebook.
  • You want leads qualified and followed up in a built-in CRM, not just replied to.
Questions

What people ask. About Agorapulse and Maxbound.

Also compared

Is Maxbound an Agorapulse alternative for agencies?

For answering, yes. It gives each client a workspace, an agent across Instagram, Facebook, WhatsApp and website chat, and analytics. It does not publish beyond Instagram, Facebook, TikTok and YouTube, or offer listening or white-label reports. If you need those, Agorapulse is the better fit.

Does Agorapulse have AI that replies to messages?

Only suggestions, and only on Custom. Its AI suggests DM replies from the last three months of conversations, and a person sends each one. Agorapulse calls these assistants, not agents. Its MCP connector also lets Claude or ChatGPT reply, held for approval if an inbox workflow is on.

Does Agorapulse support WhatsApp?

No. Its inbox covers Facebook, Instagram, LinkedIn, Threads, TikTok and YouTube comments, X with a paid add-on, and Google reviews. It has no WhatsApp or website chat, and cannot sync TikTok DMs. Maxbound answers WhatsApp, Instagram, Facebook Messenger and comments, website chat and in-app chat.

How does pricing compare for an agency?

Per user versus per workspace. Agorapulse is $79 to $149 a user monthly, billed annually, with 10 shared profiles and extras at $10–15. Maxbound is $30 a workspace for 1–3, falling to $8 from 20, with 100 AI credits each. Neither is free, and trials last 30 and 7 days.

Does Maxbound have per-client reporting?

Analytics yes, branded reports no. It has analytics per client and channel: reply times, leads and what people asked about. It does not make white-label or branded client reports, track sentiment or do social listening. If you sell those, Agorapulse is stronger there.

Sources for this comparison (24) · checked 23 October 2026

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