# Maxbound vs Gorgias (2026 comparison)

> Maxbound vs Gorgias: a Shopify helpdesk whose AI acts on orders, or AI agents that answer social comments and DMs and capture leads for agencies.

Canonical: https://maxbound.ai/vs/gorgias

## The short answer

Gorgias is a Shopify-first helpdesk whose AI Agent refunds, cancels and edits orders, billed per ticket plus each AI resolution. Maxbound is the AI operating system for agencies, with agents answering comments, DMs, WhatsApp and web chat per client. Pick Gorgias for Shopify order support, and Maxbound for comments and leads across clients.

## What Gorgias is

Gorgias is a support platform for online stores, built for in-house teams. Its helpdesk puts Shopify orders and order actions inside every ticket. Its AI Agent resolves and sells on chat, email, SMS, Instagram DMs, Messenger and WhatsApp.

## Where they differ

Of these 7, Gorgias is stronger on 3, Maxbound on 3 and 1 depends on the work.

| Question | Gorgias | Maxbound | Stronger |
| --- | --- | --- | --- |
| Shopify order actions | Deep, on Shopify only. Refund, cancel, edit or duplicate orders and change addresses from the ticket, by hand or AI. | Not supported. Agents hand order requests to a person, with the full conversation history. | Gorgias |
| Comments on posts, ads | Tickets for your team, not AI. Your team answers, hides or moves ad and post comments to DM. | Agents answer and moderate them. They move buyers to DM and hide spam, abuse and competitor links, logging a reason. | Maxbound |
| Support channels | Wider than Maxbound. Email, chat, help centre, Instagram, Facebook, WhatsApp, TikTok Shop, plus paid SMS and phone add-ons. | No email, SMS or phone. WhatsApp, Instagram, Facebook Messenger and comments, website chat and in-app chat. | Gorgias |
| Helpdesk tools | A full helpdesk. Views, rules, macros, response-time targets, satisfaction surveys, help centre, phone menus and support reporting. | No ticketing or response-time targets. A built-in CRM and analytics per client and channel, covering reply times, leads and topics. | Gorgias |
| Leads and follow-ups | Sells in chat and DMs. Product picks, add-to-cart, discounts and revenue influenced reporting, on Pro and above. | Qualifies leads into a built-in CRM. Follows up until a booking or a no, and answers broadcast replies. | Maxbound |
| Running many clients | Unlimited brands, one shared plan. Per-brand views, rules and macros, and agencies join as referral partners. | A workspace per client. Clonable for the next client, priced per workspace, with every feature in each. | Maxbound |
| What you pay for | Tickets, plus each AI resolution. Starter $10 for 50, Pro $360 for 2,000, then $0.85 to $1.00 per resolution. | Per workspace, 100 AI credits each. $30 each a month for 1 to 3, down to $8 for 20 to 50. | Depends on the work |

Gorgias is a trademark of its owner. Compared as of 23 October 2026 from public information; this describes product shape, not quality. Work at Gorgias and see something wrong? Write to info@trisof.com and we'll fix it.

## What each costs

**How Gorgias is billed.** Monthly ticket volume, not seats. Each plan includes tickets, and AI Agent charges per resolved conversation.

| Plan | Price | Notes |
| --- | --- | --- |
| Starter | $10 / mo | Monthly billing only. 50 tickets a month, 3 seats, $0.40 per extra |
| Basic | $60 / mo | $50 / mo yearly. 300 tickets a month, $0.40 per extra ticket |
| Pro | $360 / mo | $300 / mo yearly. 2,000 tickets a month, $0.36 per extra ticket |
| Advanced | $900 / mo | $750 / mo yearly. 5,000 tickets a month, $0.36 per extra ticket |
| Enterprise | Custom | Over 5,000 conversations a month. SAML SSO, audit logs, dedicated CSM |

No free plan. A 7-day free trial with every feature, and no card needed.

Beyond the plan: AI Agent costs $0.85 to $1.00 per automated interaction, or $1.50 past the allowance. This is on top of tickets. Voice and SMS cost extra.

Gorgias pricing checked 23 October 2026 from [their own pricing page](https://www.gorgias.com/pricing). Prices change — check theirs before deciding.

**Maxbound.** Maxbound is priced per workspace, one per client, a month: $30 for 1–3, $20 for 4–9, $14 for 10–19, $8 for 20–50 workspaces. Each workspace includes 100 AI credits a month, shared. There is no free tier; the trial runs 7 days. Past 50 workspaces there is no self-serve price — [talk to us](https://maxbound.ai/pricing).

## Gorgias, in its users’ words

From review sites and independent reviewers.

| Review site | Score | Reviews |
| --- | --- | --- |
| [Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/) | 4.6 | 135 |
| [Shopify App Store](https://apps.shopify.com/helpdesk) | 4.3 | 706 |
| [Trustpilot](https://www.trustpilot.com/review/www.gorgias.com) | 2.0 | 153 |

### What they praise

- **Order actions inside the ticket** — Reviewers most often praise the Shopify integration. Agents see order history and refund, cancel or edit orders without leaving the ticket. ([Shopify App Store](https://apps.shopify.com/helpdesk/reviews?sort_by=newest), [Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/))
- **AI Agent clears routine tickets** — Shopify App Store merchants say the AI Agent handles many routine questions. Several report it automating 30 to 50% or more of tickets. ([Shopify App Store](https://apps.shopify.com/helpdesk/reviews?sort_by=newest))
- **Every channel in one inbox** — Merchants describe a central support hub. Email, chat and social messages land in one feed with the customer's order details beside them. ([Shopify App Store](https://apps.shopify.com/helpdesk/reviews?sort_by=newest), [Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/))
- **Priced by ticket, not seat** — Capterra reviewers like that billing follows tickets, not users. One says nearly everyone in their company could use it freely. ([Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/))

### What they complain about

- **AI resolutions are billed twice** — An AI-resolved ticket counts as a ticket and an interaction. Reviewers report surprise overage fees and call Q4 pricing steep. ([Capterra](https://www.capterra.com/p/155357/Gorgias/pricing/), [Trustpilot](https://www.trustpilot.com/review/www.gorgias.com))
- **Slow support, billing disputes** — Most 2025 to 2026 one-star Trustpilot reviews describe unanswered tickets. Others report charges after access ended, or during what support called the trial. ([Trustpilot](https://www.trustpilot.com/review/www.gorgias.com), [Shopify App Store](https://apps.shopify.com/helpdesk/reviews?sort_by=newest), [Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/))
- **Helpdesk 2.0 redesign divided users** — Since the May 2026 rebuild, several reviewers call the interface cluttered or buggy. Others mention slow ticket loading at busy times. ([Trustpilot](https://www.trustpilot.com/review/www.gorgias.com), [Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/))
- **AI and automation need Shopify** — Reviewers on other platforms say they get the helpdesk alone. AI Agent, Flows and order actions skip WooCommerce, BigCommerce and Magento stores. ([Chatimize](https://chatimize.com/reviews/gorgias/), [Capterra](https://www.capterra.com/p/155357/Gorgias/reviews/))

## Choose Gorgias when

- You run a Shopify store and most questions are about orders: tracking, addresses, cancels, returns.
- You want AI that refunds, cancels and edits orders across chat, email, SMS and DMs.
- You need a full in-house helpdesk with rules, response-time targets, satisfaction surveys, phone and SMS.
- You run several of your own brands and want one helpdesk without per-seat fees.

## Choose Maxbound when

- You run social for clients and want a separate workspace for each, priced per workspace.
- You want ad and post comments answered and moderated, not filed as tickets.
- You want conversations qualified as CRM leads, with follow-ups ending at a booking or a no.
- You want to test the agent on replayed real conversations and approve it before going live.

## Questions

### Should I use Maxbound or Gorgias for my store?

It depends where your questions arrive. Pick Gorgias if most volume is Shopify order questions needing refunds, cancels and edits. Pick Maxbound if it arrives as comments and DMs on your ads and posts, needing answers, moderation and lead capture. Some stores run both.

### Does Maxbound integrate with Shopify?

Not for order actions. Maxbound answers from the client's website, files, FAQs and past chats, and captures contacts. It does not refund, edit or cancel orders. For those, the agent hands over to a person with the history.

### Does Gorgias's AI Agent answer Instagram and Facebook comments?

No. Comments, including ad comments, arrive as tickets your team answers, hides or moves to DM. Rules can auto-reply to or hide Facebook comments. Its docs say AI Agent only answers DMs on Instagram, Messenger and WhatsApp, not public posts, comments or mentions.

### How does Gorgias pricing work?

By monthly ticket volume, not seats. Starter is $10 for 50 tickets, monthly only. Basic is $60 for 300, Pro $360 for 2,000, Advanced $900 for 5,000, less yearly. AI adds $0.85 to $1.00 per interaction, $1.50 past the allowance, and counts as a ticket too.

### Can an agency run many clients in Gorgias?

Yes, but on one shared plan. One account holds unlimited brands with their own views, rules and macros. They share one ticket allowance, and its agency offer is a referral programme. Maxbound gives each client a clonable workspace, priced per workspace.

## Sources

Checked 23 October 2026.

- [Gorgias pricing](https://www.gorgias.com/pricing)
- [Gorgias AI Agent product page](https://www.gorgias.com/ai-agent)
- [Gorgias AI Agent 3.0 launch page](https://www.gorgias.com/product-launch/ai-agent-3-0)
- [Gorgias Fall 2026 release](https://www.gorgias.com/product-launch/fall-launch)
- [Gorgias Shopify integration](https://www.gorgias.com/integrations/shopify)
- [Gorgias social media product page](https://www.gorgias.com/product/social-media)
- [Gorgias multi-stores](https://www.gorgias.com/product/multi-stores)
- [Gorgias WhatsApp](https://www.gorgias.com/apps/whatsapp)
- [Gorgias TikTok Shop app](https://www.gorgias.com/apps/tiktok-shop)
- [Gorgias Gaia](https://www.gorgias.com/gaia)
- [Gorgias Agency Partner program](https://www.gorgias.com/partner-program)
- [Docs: How you're billed for using Gorgias](https://docs.gorgias.com/en-US/how-youre-billed-for-using-gorgias-199385)
- [Docs: Enable AI Agent on Instagram and Facebook Messenger](https://docs.gorgias.com/en-US/enable-ai-agent-on-instagram-and-facebook-messenger-7355524)
- [Docs: Handle Instagram comments and mentions](https://docs.gorgias.com/en-US/handle-tickets-in-Gorgias-instagram-comments-and-mentions-7996762)
- [Docs: Rule builder variables and conditions](https://docs.gorgias.com/en-US/gorgias-rule-builder-variables-and-conditions-81882)
- [Docs: Compatibility of automation features with store providers](https://docs.gorgias.com/en-US/compatibility-of-automation-features-with-ecommerce-store-providers-1749413)
- [Docs: Set the language AI Agent replies in](https://docs.gorgias.com/en-US/set-the-language-ai-agent-replies-in-5414440)
- [Gorgias Updates (changelog)](https://updates.gorgias.com/)
- [Update: AI Agent on Socials generally available (14 Oct 2026)](https://updates.gorgias.com/publications/ai-agent-on-socials-is-now-generally-available)
- [Update: AI Agent on Socials (Jul 2026)](https://updates.gorgias.com/publications/ai-agent-on-socials)
- [Update: AI Agent on WhatsApp beta (Sep 2026)](https://updates.gorgias.com/publications/ai-agent-is-now-available-on-whatsapp-in-beta)
- [Update: Gorgias MCP open beta (May 2026)](https://updates.gorgias.com/publications/gorgias-mcp-is-now-in-open-beta)
- [Update: Helpdesk 2.0 is live (May 2026)](https://updates.gorgias.com/publications/helpdesk-2-0-is-live)
- [Update: AI Agent 2.0 can now sell (Jul 2025)](https://updates.gorgias.com/publications/new-skills-unlocked-ai-agent-can-now-sell)

## Related

- [Comment → DM → CRM](https://maxbound.ai/platform/comment-dm-crm) — the feature this comparison turns on
- [AI Agents](https://maxbound.ai/platform/ai-agents) — the feature this comparison turns on
- [Lead Qualification](https://maxbound.ai/platform/qualify) — the feature this comparison turns on
- [Maxbound vs Zendesk](https://maxbound.ai/vs/zendesk)
- [All comparisons](https://maxbound.ai/compare)
- [Pricing](https://maxbound.ai/pricing)