# Lead Qualification | Maxbound

> Only the serious leads reach a person; the rest are followed up.

Canonical: https://maxbound.ai/platform/qualify

Part of the Maxbound platform (Features).

## What it does

The agent asks each lead what the client needs to know, and sends only the serious ones to a person. The rest are followed up.

## In practice

A customer asks: “Just browsing for now.”

The agent replies: “No rush! What's your budget range?”

Outcome: Scored: warm

## What you get

- **Smart qualifying questions** — Gather the details that matter, conversationally.
- **Automatic lead scoring** — Every lead is ranked by intent and fit.
- **Route to the right team** — Hot leads reach the right person instantly.

## How it works

You say what a good lead looks like for this client. The agent finds out, and only the serious ones reach a person.

1. **Say what a good lead looks like** (You) — Budget, area, timing, who decides: whatever matters for this client, in plain words.
2. **It asks as part of the chat** (Agent) — No forms. It updates the lead as the answers come in.
3. **Serious leads go to a person** (Agent) — Straight to whoever you named, with the conversation and the answers.
4. **The rest are followed up** (Agent) — Nobody is dropped. Leads that aren’t ready yet get a follow-up instead.

## Questions

### Can each client have different criteria?

Yes. You brief them for each client, in plain words.

### Do customers have to fill in a form?

No. The questions are part of the conversation.

### Who receives the qualified leads?

Whoever you name, in the inbox, with the conversation and the answers.

## Related

- [Follow-up Sequences](https://maxbound.ai/platform/follow-up) — Follow-ups written for each lead, until they book or say no.
- [Comment → DM → CRM](https://maxbound.ai/platform/comment-dm-crm) — Public comments → private DMs → saved contacts, automatically.
- [Comment Moderation](https://maxbound.ai/platform/comment-moderation) — Spam, abuse and rival pitches hidden from every post and ad.
- [Broadcasting](https://maxbound.ai/platform/broadcasting) — One send to a list, and the agent answers every reply.
- [Post Scheduling](https://maxbound.ai/platform/scheduling) — Plan and publish to Instagram, Facebook, TikTok and YouTube, from the workspace that answers the replies.
- [Maxbound for Marketing Agencies](https://maxbound.ai/solutions/marketing-agencies) — Each client gets a workspace where posts are scheduled, comments and DMs answered, leads followed up and the month reported, all approved by you first.
- [Maxbound for Performance Agencies](https://maxbound.ai/solutions/performance-agencies) — An agent on each client’s channels answers every ad comment and DM in seconds, qualifies the buyer and follows up the rest, so cost per result reflects the campaign.
- [Maxbound for Lead Generation Agencies](https://maxbound.ai/solutions/lead-generation-agencies) — An agent on every client’s channels captures each lead, asks your qualifying questions and follows up, so you hand over buyers, not noise.
- [Maxbound for Real Estate](https://maxbound.ai/solutions/real-estate) — Every listing enquiry answered in seconds, budget and timeline asked, and the viewing set up, for each estate agency you run.
- [Platform overview](https://maxbound.ai/platform)
- [Pricing](https://maxbound.ai/pricing)