# Follow-up Sequences | Maxbound

> Follow-ups written for each lead, until they book or say no.

Canonical: https://maxbound.ai/platform/follow-up

Part of the Maxbound platform (Features).

## What it does

The agent follows up on every lead that goes quiet, in its own words and at the times you set, until they book or say no.

## In practice

A customer asks: “Yes, I'm still interested!”

The agent replies: “Great, here's a time to view it 👇”

Outcome: Re-engaged

## What you get

- **Never miss a follow-up** — Every lead is nurtured, not forgotten.
- **Personalized & timely** — Messages adapt to each lead's context.
- **Multi-channel nurture** — Follow up where your lead actually replies.

## How it works

A follow-up that reads the last reply before it sends the next one.

1. **Say when to follow up** (You) — For example: the next day, then once more after a week.
2. **It writes each message** (Agent) — In its own words for each lead, from what they asked about.
3. **It reads the replies** (Agent) — If they ask something, it answers. The plan changes with the conversation.
4. **It stops on a booking or a no** (Agent) — And the lead’s record is updated either way.

## Questions

### Will it keep messaging someone who said no?

No. It stops on a no, and on a booking.

### Does everyone get the same message?

No. Each follow-up is written for that lead, from what they asked.

### Which channel does it use?

The one the customer first wrote on.

## Related

- [Lead Qualification](https://maxbound.ai/platform/qualify) — Only the serious leads reach a person; the rest are followed up.
- [Comment → DM → CRM](https://maxbound.ai/platform/comment-dm-crm) — Public comments → private DMs → saved contacts, automatically.
- [Comment Moderation](https://maxbound.ai/platform/comment-moderation) — Spam, abuse and rival pitches hidden from every post and ad.
- [Broadcasting](https://maxbound.ai/platform/broadcasting) — One send to a list, and the agent answers every reply.
- [Post Scheduling](https://maxbound.ai/platform/scheduling) — Plan and publish to Instagram, Facebook, TikTok and YouTube, from the workspace that answers the replies.
- [Maxbound for Performance Agencies](https://maxbound.ai/solutions/performance-agencies) — An agent on each client’s channels answers every ad comment and DM in seconds, qualifies the buyer and follows up the rest, so cost per result reflects the campaign.
- [Maxbound for Lead Generation Agencies](https://maxbound.ai/solutions/lead-generation-agencies) — An agent on every client’s channels captures each lead, asks your qualifying questions and follows up, so you hand over buyers, not noise.
- [Maxbound for Real Estate](https://maxbound.ai/solutions/real-estate) — Every listing enquiry answered in seconds, budget and timeline asked, and the viewing set up, for each estate agency you run.
- [Maxbound for Education](https://maxbound.ai/solutions/education) — Every prospective student answered straight away, their interest qualified and followed up to enrolment, for each school or college you run.
- [Platform overview](https://maxbound.ai/platform)
- [Pricing](https://maxbound.ai/pricing)